ChatGPT Prompts for Writing Product Reviews That Sell
I used to spend 6+ hours writing a single product review. And half the time? It didn’t convert.
The problem wasn’t the product or my writing skills. It was that I didn’t have the right
ChatGPT prompts for writing product reviews that actually addressed what buyers wanted to know.
Then I discovered how to use ChatGPT strategically, not to write entire reviews (that’s
obvious and converts poorly), but to help me research buyer concerns, structure content
better, and cover all the angles I was missing.
The difference was immediate. My reviews became more comprehensive, better organized, and way more helpful. And helpful reviews convert.
In this post, I’m giving you 25+ specific ChatGPT prompts for writing product reviews
you can copy and paste. These are the exact prompts I use for every review I write.
Let’s dive in.
Why Your Product Reviews Aren't Converting (And How These Prompts Fix It)
Most product reviews fail because they’re either too generic or too salesy.
Generic reviews list features without explaining why they matter. Salesy reviews sound like paid advertisements and kill trust instantly.
What actually converts? Reviews that feel like advice from a knowledgeable friend. Reviews that acknowledge downsides. Reviews that help readers make the right decision for their specific situation.
ChatGPT can help you create that kind of review, but only if you use the right prompts. Random prompts give you random results. Specific, strategic prompts give you content that converts.
Here are the exact prompts I use, organized by each section of a high-converting product review.
Phase 1: Research Prompts (Before You Write Anything)
Don’t start writing until you know what your readers actually care about. These research prompts save me hours of guesswork.
Prompt 1: Identify Buyer Concerns
I'm writing a review for [product name] targeted at [describe your audience - be specific]. What are the top 12 questions and concerns this audience would have before purchasing? Focus on decision-making factors and objections, not just basic features. List them in order of importance.Why this works: You get a clear roadmap of what to cover in your review. No guessing, no missing important concerns.
Prompt 2: Research Product Alternatives
What are the top 5 alternatives to [product name] in the [category] space? For each alternative, briefly explain: who it's best for, key differentiator, and approximate price point. This is for a comparison section in my review.Why this works: Comparison sections build trust and help readers understand context. This prompt gives you the framework fast.
Prompt 3: Understand User Experience Issues
Based on common user feedback for products like [product name], what are 5-7 real-world challenges or frustrations users typically encounter? I want to address these proactively in my review.Why this works: Addressing problems before readers ask shows you’ve done your homework. It builds credibility.
Phase 2: Outline and Structure Prompts
A great outline makes writing 10x easier. These prompts create conversion-focused structures.
Prompt 4: Create a Buyer-Journey Outline
Create a detailed outline for a [product name] review that guides readers from "considering this product" to "ready to purchase." Include sections that address objections, build trust, and provide clear decision-making criteria. Target audience: [describe audience]. Goal: affiliate conversions through helpful, honest content.Why this works: You get a structure that mirrors how people actually make buying decisions, not just a generic “intro, features, conclusion” template.
Prompt 5: Generate Section Headers
I'm writing a review for [product name]. Suggest 8-10 compelling H2 section headers that would address buyer concerns and guide them toward a purchase decision. Make them specific and reader-focused, not generic. My focus keyword is [your keyword].Why this works: Good headers improve SEO and keep readers engaged. This prompt creates headers that do both.
Phase 3: Introduction Prompts
Your intro makes or breaks the review. Hook them or lose them.
Prompt 6: Write a Hook-Driven Opening
Write a 3-4 sentence opening for my [product name] review. The reader's main pain point is: [specific problem]. Start with a relatable scenario or question that hooks them immediately. Tone: conversational, first-person, honest. Don't use hype or exaggeration.Example output: “Struggling to keep your email list engaged? I was sending newsletters into the void until I switched to [product name]. Open rates jumped from 12% to 34% in two months. Here’s exactly what changed.”
Why this works: You immediately show readers you understand their problem and hint at the solution.
Prompt 7: Create a “Who This Review Is For” Section
Write a brief "Who is [product name] for?" section for my review. Include 3-4 specific user types who would benefit most, and 2-3 types who should look elsewhere. Be honest and specific. This builds trust by acknowledging the product isn't for everyone.Why this works: Qualification builds trust. When you tell someone a product isn’t right for them, they trust your other recommendations more.
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Phase 4: Feature and Benefit Prompts
Features don’t sell. Benefits do. These prompts help you translate specs into value.
Prompt 8: Convert Features to Benefits
Explain [specific feature of product name] in simple, everyday language. Then describe exactly how this feature benefits [your target audience] in their daily workflow. Include a specific scenario showing this feature in action. Make it conversational and practical, not technical.Example for an email tool:
Prompt: “Explain the ‘AI subject line optimizer’ feature of ConvertKit…”
Output: “The AI subject line optimizer analyzes your subject line and predicts how well it’ll perform before you hit send. Instead of guessing which subject line will get more opens, you get a score and suggestions. For example, when I tested ‘Newsletter #42’ vs ‘The one email hack that doubled my opens,’ the AI correctly predicted the second would perform 3x better. It did.”
Why this works: Concrete scenarios help readers visualize using the product. That’s what drives conversions.
Prompt 9: Explain Complex Features Simply
[Product name] has a feature called [technical feature name]. My audience are beginners who may not understand technical jargon. Explain what this feature does, why it matters, and how a beginner would use it. Use an analogy if helpful. Keep it under 100 words.Why this works: You make your review accessible to beginners without dumbing it down or losing credibility.
Prompt 10: Create a Use Case Breakdown
I'm reviewing [product name]. Create 4-5 real-world use case scenarios showing how different user types would use this product. For each scenario, include: the user type, their specific goal, and which features they'd use most. Make them concrete and relatable.Why this works: Different readers have different needs. Use cases help each reader see themselves using the product.
Phase 5: Pros and Cons Prompts
Honest pros and cons sections build massive trust. These prompts help you frame them effectively.
Prompt 11: Generate Balanced Pros
List 6-8 genuine strengths of [product name]. For each pro, be specific about what makes it a strength and who would care most about this advantage. Avoid generic statements like "easy to use" - give concrete examples instead. Target audience: [describe audience].Why this works: Specific pros are believable. Generic pros sound like marketing copy.
Prompt 12: Identify Honest Cons
What are 4-6 legitimate drawbacks or limitations of [product name]? For each con, explain: 1) What the limitation is, 2) Who it would matter to most, 3) Any workarounds if available. Be honest but fair - the goal is to help readers make an informed decision, not to trash the product.Why this works: When you acknowledge real downsides, readers trust your positive points more. Plus, if they buy knowing the cons, they’re less likely to feel misled and return the product.
Prompt 13: Create a “Deal Breakers vs. Minor Annoyances” Framework
For [product name], categorize its limitations into two groups: "Deal Breakers" (issues that would make the product unusable for certain users) and "Minor Annoyances" (issues that are frustrating but workable). For each, explain who it affects and why.Why this works: This helps readers self-qualify. Some will see a deal breaker and skip the product (good for you, fewer returns). Others will see minor annoyances they can live with (more likely to buy).
Phase 6: Comparison and Alternative Prompts
Comparison sections are conversion gold. They show you’re being thorough and honest.
Prompt 14: Create Head-to-Head Comparisons
Compare [product name] directly with [main competitor]. Create a comparison focusing on these factors: [list 6-8 factors like price, ease of use, features, support, learning curve, etc.]. For each factor, give a brief, honest assessment of which product wins and why. Be fair to both.Why this works: Readers are comparing products anyway. When you do it for them, they stay on your page instead of bouncing to competitor reviews.
Prompt 15: Write “When to Choose X vs. Y” Guidance
Write a "When to choose [product name] vs. [competitor]" section for my review. Be specific about user situations, use cases, and goals. Format: "Choose [product name] if you..." and "Choose [competitor] if you..." Give 3-4 scenarios for each. Be genuinely helpful, not biased.Why this works: This positions you as an advisor, not a salesperson. Ironically, that’s what sells.
Prompt 16: Address the “Why Not Just Use the Free Version?” Question
[Product name] has both free and paid versions. Write a section explaining who should stick with free vs. who needs to upgrade to paid. Be honest about what you can accomplish with the free version. Then explain specific scenarios where paid becomes necessary. Target audience: [describe audience].Why this works: If you’re honest about when free is enough, readers trust your recommendation to upgrade when you make it.
Prompt 17: Structure Your Testing Section
I've been using [product name] for [time period]. Help me structure a "My Experience" section that shares specific results and observations. Include subsections for: initial setup, learning curve, standout features I actually use, unexpected surprises (good or bad), and overall results. Tone: conversational, honest, first-person.Why this works: Personal experience is your unique value. This prompt helps you organize it in a way that’s both authentic and compelling.
Prompt 18: Create Before/After Scenarios
I'm writing about my experience with [product name]. Help me create 2-3 "before and after" mini-stories showing how this product changed my workflow or results. Format each as: what I was doing before, what changed after using the product, and the specific result. Keep each story under 75 words.Why this works: Before/after stories are proof. They show real impact, not just claims.
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Phase 8: FAQ Prompts
FAQ sections capture long-tail search traffic and answer last-minute objections.
Prompt 19: Generate Buyer-Intent FAQs
Generate 8-10 frequently asked questions about [product name] that indicate buying intent. Focus on questions like "Does it work with...", "Can I...", "How long until...", "What if I need to..." Write concise, helpful answers for each. Target audience: [describe audience].Why this works: These questions often rank in search and catch readers at high-intent moments.
Prompt 20: Create Troubleshooting FAQs
What are common setup issues, technical questions, or troubleshooting scenarios with [product name or product category]? Create 5-6 Q&A pairs addressing these. This adds value and keeps readers on my page when they hit problems.Why this works: Helpful troubleshooting content builds authority and keeps readers engaged longer.
Phase 9: Pricing and Value Prompts
Pricing sections need to feel informative, not pushy.
Prompt 21: Explain Pricing Tiers Clearly
[Product name] has multiple pricing tiers. Create a clear breakdown explaining each tier: what's included, who it's best for, and whether it's worth the cost. Be honest about which tiers offer the best value and which might be overkill for most users. Format this in a scannable way.Why this works: Confused readers don’t buy. Clear pricing guidance removes that friction.
Prompt 22: Create a “Is It Worth It?” Value Analysis
Write a "Is [product name] worth the cost?" section for my review. Consider: price vs. alternatives, time saved, results delivered, learning curve, and long-term value. Give an honest assessment for different user types. My audience is primarily [describe audience] with budgets around [budget range].Why this works: This addresses the biggest objection (price) head-on with a thoughtful analysis.
Phase 10: Conclusion and CTA Prompts
Your conclusion needs to reinforce the decision without being pushy.
Prompt 23: Write a Decision-Making Conclusion
Write a conclusion for my [product name] review that: 1) Summarizes the key takeaway in 2-3 sentences, 2) Restates who this product is perfect for, 3) Mentions one key reason to choose it over alternatives, 4) Ends with a clear but helpful next step. Tone: confident but not pushy, helpful not salesy. Write in first person.Why this works: Strong conclusions convert fence-sitters. This prompt creates conclusions that guide without pushing.
Prompt 24: Create Multiple CTA Options
Write 3 different call-to-action variations for my [product name] review. Each should: acknowledge the reader's situation, reinforce the main benefit, and provide a clear next step (checking current pricing/starting a trial/etc.). Make them feel like helpful advice, not hard sells. Vary the approach for each option.Example outputs:
CTA 1: “If you’re tired of manually scheduling social posts at 6am, ConvertKit’s automation features will change your mornings. Check current pricing and start your free trial here.”
CTA 2: “Ready to see if ConvertKit fits your workflow? Grab the free trial and test the automation features I mentioned. You’ll know within a week if it’s right for you.”
CTA 3: “I’ve been using ConvertKit for 8 months, and it’s cut my email management time in half. See if it’ll do the same for you. Free trial here.”
Why this works: Different CTAs resonate with different readers. Test these to see what converts best for your audience.
Prompt 25: Create Mid-Review Micro-CTAs
I just finished explaining [specific benefit or feature] of [product name]. Write a brief, natural transition sentence (15-20 words) that suggests readers check current pricing or availability. Make it feel like organic advice, not a hard sell. Give me 3 options.Why this works: You don’t need to wait until the end to guide readers toward a purchase. Micro-CTAs throughout the review catch people when they’re already convinced.
How I Actually Use These Prompts (My Real Workflow)
Here’s my honest process for writing a product review:
Step 1: I use Prompts 1-3 to research buyer concerns and alternatives. This takes about 15 minutes and gives me the foundation.
Step 2: I use Prompt 4 to create an outline, then customize it based on my research. Another 10 minutes.
Step 3: I write the introduction myself using Prompt 6 as a guide, but I don’t copy the output. I want my authentic voice from sentence one.
Step 4: For feature sections, I use Prompts 8-10 to generate first drafts, then heavily edit them with my own examples and observations. This is where I add real value.
Step 5: I use Prompts 11-13 for pros and cons, but I verify everything against my actual experience and other user reviews.
Step 6: Comparison sections (Prompts 14-16) get drafted with ChatGPT, then I fact-check and personalize them.
Step 7: The personal experience section (Prompts 17-18) is 90% my own writing. I just use the prompts to structure my thoughts.
Step 8: FAQs (Prompts 19-20) are usually straight from ChatGPT with minor edits, as long as I verify accuracy.
Step 9: Pricing section (Prompts 21-22) gets drafted with AI, then I add current promotions or deals I’ve found.
Step 10: I use Prompt 23 for the conclusion structure, then rewrite it in my voice. I test different CTAs from Prompt 24.
Total time: 2-3 hours for a comprehensive review versus 6+ hours when I was doing it all manually.
The key? ChatGPT handles structure and first drafts. I handle authenticity, accuracy, and personality.
Common Mistakes to Avoid
I’ve made every mistake in the book. Learn from my failures:
Mistake #1: Copying ChatGPT output verbatim. Readers can tell. Search engines can tell. Your conversions will suffer.
Mistake #2: Not fact-checking. ChatGPT sometimes invents features or gets pricing wrong. Always verify against official sources.
Mistake #3: Using these prompts for products you haven’t tested. The prompts help you structure content, but authenticity requires real experience. If you haven’t used it, say so and frame your review as research-based.
Mistake #4: Ignoring your audience context. The better you describe your specific audience in these prompts, the better the output.
Mistake #5: Skipping the editing phase. ChatGPT gives you 70% of the way there. Your editing and personalization takes it to 100%.
Mistake #6: Being too positive. If you don’t mention real downsides, readers won’t trust you. Use the cons prompts honestly.
Pro Tip: These Prompts Also Work Perfectly in Claude
Here’s something most bloggers don’t know: these exact ChatGPT prompts for writing product reviews work perfectly in Claude too.
I’ve actually started using Claude for my longer, more complex product reviews. Why? Claude has a 200K token context window, which means I can feed it entire product spec sheets, multiple competitor comparisons, full user review compilations, and detailed product documentation, all in one conversation.
This is massive when you’re reviewing technical products or creating comprehensive comparison posts.
When I Use ChatGPT vs. Claude for Product Reviews:
I use ChatGPT when:
- I’m writing quick reviews for products I know well
- I need fast responses for simple prompts
- I’m working on shorter reviews (under 2,000 words)
- I want to use the web browsing feature to check current pricing
I use Claude when:
- I’m writing comprehensive reviews with heavy research
- I’m comparing 3+ products side-by-side
- I have lots of source material to reference (spec sheets, manuals, user feedback)
- I want more nuanced, less “AI-sounding” output
- I’m creating long-form content (3,000+ words)
Claude tends to produce slightly more natural-sounding explanations, especially in the comparison and value analysis sections. The tone feels less robotic, which is critical when you’re trying to build trust with readers.
How to Use These Prompts in Claude:
It’s simple. Every single prompt I’ve shared in this post works in Claude without modification. Just:
- Open Claude (claude.ai)
- Copy any prompt from this post
- Paste it into Claude
- Customize the [bracketed sections] with your specific product and audience
- Hit enter
The outputs will be similar to ChatGPT but often with more depth and better contextual understanding, especially for complex products.
Want to know exactly when to use Claude vs. ChatGPT for your blog content? I’ve written a complete breakdown comparing both AI tools specifically for bloggers: Claude vs ChatGPT for Bloggers: Which AI Tool Should You Actually Use?
That post covers pricing, features, limitations, and real examples of when each tool performs better. If you’re serious about using AI for your product reviews and blog content, it’s worth the read.
The Bottom Line on AI Tools for Product Reviews:
Whether you choose ChatGPT, Claude, or switch between both (like I do), these prompts will work. The tool doesn’t matter as much as:
- Your prompt quality – Specific prompts get specific results
- Your editing – Never publish AI output without adding your voice
- Your authenticity – Real experience beats perfect AI writing every time
Both ChatGPT and Claude are tools that help you structure better content faster. But your personal insights, honest opinions, and real testing? That’s what converts readers into buyers.
Now you’ve got 25+ proven prompts and two powerful AI tools to use them with. Time to write some reviews that actually sell.
Your Next Steps: Start With One Review
Don’t try to rewrite your entire review library at once. That’s overwhelming, and you’ll quit.
Instead, pick one product you know well and want to review (or one underperforming review that needs an upgrade).
Use Prompts 1-3 to do your research. Then use Prompt 4 to build an outline. You’ll immediately see gaps in how you were approaching it before.
Then work through the prompts section by section, editing heavily to add your voice and experience.
Publish it. Monitor the results over 2–3 weeks. Compare time on page, click-through rates, and conversions to your old review format.
I guarantee you’ll see improvement. Not because ChatGPT wrote it, but because you created a more comprehensive, helpful, structured review.
And helpful reviews convert.
Save these prompts somewhere you can reference them easily. I keep mine in a Google Doc titled “Review Prompts” that I pull up every single time I write a product review.
Now go write some reviews that actually help people make good decisions. That’s what converts.
